News

January 2010

THE PRIORITY FOR 2010 - BUILDING A CUSTOMER DATABASE

“During the last quarter of 2009 we have been inundated with database work from both new and existing customers. Publishers are investing more than ever in getting the most out of their reader and prospect data by developing single customer view databases” remarks Alliance director Caral Mracek.

With fresh and responsive data sources becoming ever more hard to come by, leveraging existing data for both upsell and cross sell campaigns can deliver a steady and profitable income stream. Caral, who personally leads Alliance’s database development team, is witnessing some impressive results. “Having a marketing database is now an absolute must and, armed with detailed insight into their target market segments, we are seeing our clients implement more sophisticated – and more successful - multi channel, multiple effort marketing campaigns. Two of our new clients, one a specialist consumer publisher and the other a B2B media owner, are already gaining real, proven success and have set in place plans to ramp up activity throughout the year”

For more information please contact charles.arthur@alliance-media.co.uk

February 2010

FREE CIRCULATION CLINIC TO HELP GROW PROFITABLE MAGAZINE SALES

For many specialist consumer publishers fighting increasing newsstand costs and shrinking advertising revenues, realigning their circulation strategies is now absolutely critical.

Mindful of the financial pressures that specialist magazine publishers are under, Alliance Media is offering a free-of-charge circulation strategy ‘clinic’. Headed up by circulation marketing experts David Garratt (newsstand) and Charles Arthur (subscriptions), Alliance Media will invest up to half a day in working through every aspect of a publisher’s current circulation activity and provide practical and revenue generating recommendations.

“2010 looks set to be every bit as tough as last year and Alliance Media want to prove to publishers that we can help them drive up magazine sales and increase profitability. We are exhibiting at Publishing Expo again this year (February 24th and 25th at London Olympia) and cordially invite all interested publishers to visit us on Stand A232 to meet us and discuss their particular requirements” stated Charles Arthur.

For more information please contact charles.arthur@alliance-media.co.uk or come and see us on Stand A232 at Publishing Expo.

Nurture: Verb [trans.] Care for and encourage growth or development.

For further information: Telephone: +44 (0)20 8955 7000 or email: charles.arthur@alliance-media.co.uk