Fast, flexible & efficient

Our People

Caral Mracek has always worked in data management. She was one of the original team that, in 1978, established Bellsize Computers as a bespoke software development and data management business. Early successes included writing a payroll system for the National Westminster Bank, writing and running a data management system for Safeway’s (now Morrisons) and developing a data capture application for British Telecom.

Moving increasingly into media – the first key project was creating a subscriptions system for Euromoney in the early 1980s – the company designed and wrote its own software application, DYNAMIQ, specifically to satisfy publishers’ requirements for customer data management and data interchange.

Over the years the company has grown and developed into one of the leading players in the database marketing world. In 2006, with a strong client base, proven subscriptions expertise and an intimate understanding of how media businesses are changing, Caral and her co-directors launched Alliance Media.

Charles Arthur Before joining Alliance Media in 2006 Charles ran Artorius Consulting, his own UK based circulation marketing and mentoring/training business that specialised in optimising subscriber revenues, extending customer loyalty and leveraging customer data. Other senior roles include being Executive Director of Miller Freeman Direct, the circulation and direct marketing services division of Miller Freeman (United Business Media), Managing Director of Aspen Direct’s database marketing consultancy and Sales and Marketing Director of Thomson’s online database division, Eurolex.

Charles is the circulation tutor for the UK Periodical Publishers Association’s Diploma in Publishing. He is a past chairman of the Periodical Publishers Association’s (PPA) Subscriptions Committee and also served as a Council Member of the Audit Bureau of Circulations (ABC). Charles is also a past Fellow of the Institute of Direct Marketing.

David Garratt has spent all his working life in the newspaper and magazine industry, beginning as a graduate trainee with the International Thomson Organisation. He was the Group Managing Director of COMAG from 1988-2004 and was the Association of Circulation Executive’s choice for their Lifetime Achievement Award in 1999. He was presented with the PPA Chairman’s Award in 2001.

James Pearce has spent all his career in the news trade starting with the family firm, The Johnsons Group, in the 80’s. He went on to become Group Managing Director of Johnsons International responsible for specialist newspaper and magazine activities across Europe and then in early 2001 created Gold Key Media Limited and Gold Key Media Germany GmbH. Comag acquired Gold Key Media UK in July 2008 by which time it was established as the leading supplier of media products to the hotel and leisure industry with James Pearce being the most experienced operator in the field of niche marketing within the non-traditional sector. James has several news related non-executive roles and has been a Director of Alliance Media since it was launched in early 2006.

Nurture: Verb [trans.] Care for and encourage growth or development.

For further information: Telephone: +44 (0)20 8955 7000 or email: charles.arthur@alliance-media.co.uk