Total customer focus

Alliance truly understands the value of marketing databases. Our solutions focus totally on delivering a flexible and scaleable approach to any project.

Database and direct marketing

Alliance has one overriding objective - to deliver the very best direct and database marketing expertise to our clients and with many years of proven success we are able to deploy highly experienced resources to achieve your objectives.

Database management

Alliance truly understands the value of marketing databases. Our solutions focus totally on delivering a flexible and scaleable approach to any project. Our expert advice and management, rigorous business processes and robust technology enable us to guarantee that your customer and prospect marketing data asset will be able to deliver its full potential. Our expertise covers

Proven success in creating single customer view databases by merging information from multiple lists, sources and channels.
Online user access - providing desktop real time updates and data views. Quick Counts - our highly cost effective web based fast counting system.
Our own proprietary marketing database platform that offers high speed, flexible and cost effective solutions.
Secure database hosting.
A track record of managing long-term relationships and responding rapidly to changing data and list management requirements

Database analysis and customer insight

We have a formidable mix of business skills - both analytical and commercial - to ensure that our clients always get the maximum value from their customer data, whether for fine tuning new acquisition drives or for up sell and cross sell initiatives. Our services include:

Profiling, segmentation, and cluster analysis.
Multi-cell campaign modelling and response analysis (offline, online, email, SMS).
Data and list enhancement - using a retained data capture team that provides rapid, totally verified data updating and enhancement on high volumes.

Data engineering

We are expert at getting the very best value from marketing data, no matter how ‘dirty’ or incomplete the records are, whether they are UK or international, or where and how they are stored. Alliance has the ability to manage data from any source and in any volume offering our clients flexible solutions combined with rigorous quality processes. We offer:

Full list and data management services

Address management - domestic & international.
Merge and purge.
De-duplication.
Contact file preparation, creation, management and output.
Mailing file preparation
Mailing and email list preparation
Questionnaire analysis
Brochure and reader offer/enquirer coupon fulfilment.

Access to

MPS Mailing Preference Service.
TPS Telephone Preference Service.
CTPS Corporate Telephone Preference Service
NCOA National Change of Address.
PAF Postal Address Format
Presstream and Mailsort sortation.

Nurture: Verb [trans.] Care for and encourage growth or development.

For further information: Telephone: +44 (0)20 8955 7000 or email: charles.arthur@alliance-media.co.uk