Total customer focus

Alliance’s success in both subscription and controlled circulation marketing is already well proven.

Circulation marketing consultancy

Alliance will be with you every step of the way in acquiring, fulfilling and retaining your readers. Our goal is to help our clients achieve their marketing objectives, whether increasing new customer acquisitions, driving up retention rates, extending lifetime value or exploiting sales through up sell or cross sell campaigns.

Our senior consultancy team brings together a powerful range of media owner and marketing agency experience - from both consumer and business publishing. This expertise offers an unrivalled breadth of support across many aspects of circulation marketing, including

Subscriptions

New reader acquisition and renewal strategy development.
Campaign planning and preparation.
Source list selections and acquisition
Segmenting, targeting and modelling.
Response analysis, ROI and lifetime value.
Customer data auditing and enhancement.

Newstrade and alternative distribution channels

Individual title health check.
Distributor performance evaluation.
Affinity partner programme development.
Non traditional channels strategy planning.

Controlled and free circulations

Ranking and valuing controlled readers.
Profile management optimisation.
Converting free readers to paid subscribers.
Marketing data audit and enhancement.
List/sales data selection and acquisition.

Alliance's success in both subscription and controlled circulation marketing is already well proven. Before re-launching ourselves as Alliance (until now we have been operating as Bellsize), we were proud to have supported both our consumer and business clients in their achievements - many of them winning the coveted Periodical Publishers Association Subscriptions Awards for circulation marketing excellence; Dennis Publishing, Conde Nast, The National Magazine Company, Quantum Business Media to name but a few.

Now, as Alliance we shall build on this tradition of achievement and excellence for all of our clients.

Nurture: Verb [trans.] Care for and encourage growth or development.

For further information: Telephone: +44 (0)20 8955 7000 or email: charles.arthur@alliance-media.co.uk